As our esteemed colleague, Brian Rossi, moves on professionally, I feel it appropriate to reflect on what we’ve learned from him during his time here at the PG. I used to consider myself a “data guy”, but I’m not even in the same weight-class as Brian, when it comes to wielding data; he’s the heavyweight. Ironic, no, given our respective profiles?
Brian has developed our reporting and analytic capabilities to a point where we are able to target sales and retention efforts, making them much more effective. This positions us to successfully pivot our business model and rapidly grow our consumer-based revenue. Now it’s our job not to screw that up.
Other favorites to which Brian has led me include: MRR, ARR, and Lifetime Value of Subscribers, all segmented by source, discount-level, and offer-type. And, who can forget his affinity for “A/B Testing?”
So, we’ll miss him, as he moves along, but he’s left us in a good place. One thing I won’t miss is the opportunity to spend two-and-a-half hours in a car with Brian, as he moans the entire time. Good times! And, without a Millennial in the management-team lineup, I suppose we’ll be giving up the ping-pong table in the breakroom, and the twelve different flavors of Mountain Dew in the vending machine?
In accordance with the all-important rule of three, I’d like to recognize three key things I’ve learned about Brian, which are decidedly non-Millennial:
- Brian has begun building his inventory of single-malt scotches, gaining roughly a twenty-five year head start on my efforts.
- Brian and Tisha are embarking on a major home renovation project – I’m jealous of the single-malt scotch inventory project, but I’m not even a little bit jealous of the home renovation effort – good luck with that!
- Brian is moving on to a monolithic organization, which might prove a bit more rigid and structured than the PG; sorry man, you likely won’t find that ping-pong table and the twelve different flavors of Mountain Dew there, but we wish you the best!
And, in the final analysis, Brian is moving along to an organization which will require very little adjustment on his part: he merely needs to add a “P” to his “PG” – let’s raise our glasses and wish Brian well in finding his “P”!
Thanks,
B.S.
thanksbs 